Published Articles & Videos

The 2016 Tru Vue® Retail Bootcamp

Ken Baur had the opportunity to assist in Tru Vue’s Retail Makeover of Karon’s Frame Center in Port Angeles, Washington. He consulted on a variety of issues with owners Rene’ & Larry Bauer on ways to maximize the potential of their business. Tru Vue has released a series of articles and videos with advice, ideas and best practices covered in the case study, several of which feature interviews by Ken.

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From P&Ls to Net Profits - A Recap of Commonly Used Financial Terms

Framing, Improving Profits, Published Articles

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This post is the first in a series inspired by the Tru Vue Retail Boot Camp. We begin with an overview of definitions of common financial Ken uses throughout the series.
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2016 Retail Bootcamp: Intro to Pricing

Framing, Published Articles

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VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses pricing strategies with Imagine It Framed owners, Rene' & Larry Bauer, for the 2016 Tru Vue Retail Bootcamp.
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2016 Retail Bootcamp: Don’t Sell Yourself Short — Tips to Avoid Discounting Dilemmas

Framing, Improving Profits, Published Articles

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During his operational and financial consultation with Tru Vue® Retail Boot Camp winners' Rene and Larry Bauer, Ken talked with them about a major factor in success for small businesses — controlling discounting. Maintain profitability of custom designs by limiting discounting and having confidence in your pricing.
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2016 Retail Bootcamp: Discounting Dilemma

Framing, Published Articles

anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory

VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses discounting dilemmas with Imagine It Framed owners, Rene' & Larry Bauer, for the 2016 Tru Vue Retail Bootcamp.
READ MORE

2016 Retail Bootcamp: Scorekeeping - Tracking Average Ticket

Framing, Published Articles

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VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses scorekeeping and average ticket with owners Rene' & Larry Bauer for the 2016 Tru Vue Retail Bootcamp.
READ MORE

2016 Retail Bootcamp: Raising Average Ticket

Framing, Published Articles

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VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses raising the average ticket price with owners Rene' & Larry Bauer for the 2016 Tru Vue Retail Bootcamp.
READ MORE

2016 Retail Bootcamp: Take Your Pricing Strategy To The Next Level

Framing, Published Articles

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A little tweak to pricing can make a substantial difference. In this video from Tru Vue®, Ken Baur talks with Retail Boot Camp winners Larry and Rene Bauer of Karon’s Frame Center about taking their pricing strategy to the next level.
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Striking the Right Balance with Pricing

Framing, Improving Profits, Published Articles

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One of the biggest challenges facing custom frame shop owners is determining their pricing strategy. You want to strike the right balance with pricing so that you don’t discourage customers, but are also able to cover your operational expenses, material costs, and allow for remaining profit. Read this article to learn how to take your pricing to the next level.

All Published Articles

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2014 Retail Makeover: Design Counter

Framing, Published Articles

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VIDEO: First impressions & analysis of the design counter of Fourth Corner Frames, for the 2014 Tru Vue Retail Makeover, by Ken Baur & Meg Glasgow.
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2014 Retail Makeover: Interior & Exterior

Framing, Published Articles

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VIDEO: First impressions & analysis of the interior & exterior of Fourth Corner Frames, for the 2014 Tru Vue Retail Makeover, by Ken Baur & Meg Glasgow.
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2014 Retail Makeover: Matching Passions With Profits

Framing, Published Articles

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VIDEO: Framing industry expert Ken Baur discusses pricing strategies and tactics with Fourth Corner Frames owner, Sheri Wright, for the 2014 Tru Vue Retail Makeover.
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2014 Retail Makeover: Sample Area & Backrooom

Framing, Published Articles

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VIDEO: First impressions & analysis of the sample area & backroom of Fourth Corner Frames, for the 2014 Tru Vue Retail Makeover, by Ken Baur & Meg Glasgow.
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2015 Retail Bootcamp: Operational Consultation

Framing, Published Articles

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VIDEO: Framing industry expert Ken Baur provided an operational consultation with Frame Works owner, Tom Perrine, for the 2015 Tru Vue Retail Bootcamp.
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2016 Retail Bootcamp: Discounting Dilemma

Framing, Published Articles

anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory

VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses discounting dilemmas with Imagine It Framed owners, Rene' & Larry Bauer, for the 2016 Tru Vue Retail Bootcamp.
READ MORE

2016 Retail Bootcamp: Don’t Sell Yourself Short — Tips to Avoid Discounting Dilemmas

Framing, Improving Profits, Published Articles

anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory

During his operational and financial consultation with Tru Vue® Retail Boot Camp winners' Rene and Larry Bauer, Ken talked with them about a major factor in success for small businesses — controlling discounting. Maintain profitability of custom designs by limiting discounting and having confidence in your pricing.
READ MORE

2016 Retail Bootcamp: Intro to Pricing

Framing, Published Articles

anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory

VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses pricing strategies with Imagine It Framed owners, Rene' & Larry Bauer, for the 2016 Tru Vue Retail Bootcamp.
READ MORE

2016 Retail Bootcamp: Raising Average Ticket

Framing, Published Articles

anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory

VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses raising the average ticket price with owners Rene' & Larry Bauer for the 2016 Tru Vue Retail Bootcamp.
READ MORE

2016 Retail Bootcamp: Scorekeeping - Tracking Average Ticket

Framing, Published Articles

anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory

VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses scorekeeping and average ticket with owners Rene' & Larry Bauer for the 2016 Tru Vue Retail Bootcamp.
READ MORE

2016 Retail Bootcamp: Take Your Pricing Strategy To The Next Level

Framing, Published Articles

anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory

A little tweak to pricing can make a substantial difference. In this video from Tru Vue®, Ken Baur talks with Retail Boot Camp winners Larry and Rene Bauer of Karon’s Frame Center about taking their pricing strategy to the next level.
READ MORE

Are You Meeting Your Obligations?

Framing, Management, Published Articles

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It’s very important to understand the true depth of a client relationship. In fact, if a client comes to you seeking a professional relationship, you must accept the obligation to provide everything that client needs to make a buying decision!
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Build Loyalty With Rewards Cards

Framing, Marketing & Branding, Published Articles

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Rewards Loyalty Programs work to build business, even in the framing industry. If they are marketed correctly, they provide an incentive for a client to use your business more often. A well run program can build client loyalty and increase sales by those who already love your service.
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Building a Stronger Company

Management, Published Articles

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It’s important to build a team of individuals from outside your company, like accountants, bankers and other small business owners, to help you make good decisions and keep you pointed in a positive direction.
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Building an Effective Referral Program

Marketing & Branding, Published Articles

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We all love referrals. They are the ultimate compliment to a business. Creating a referral system that works can be highly satisfying. You just have to be committed to doing it right.
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Building Business Partnerships

Marketing & Branding, Published Articles

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Working together with another business for mutual support can lead to more business for both of you. The key is to be very selective in choosing the right partners. Here are a few ideas on making this happen.
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Building Client Relationships with Your Web Site

Framing, Marketing & Branding, Published Articles

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Put the focus of your website on your clients instead of your company and it will become interesting to those who visit your site. When your site begins to feature the stories about why your clients frame, your site becomes interesting and interaction begins.
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Building Referrals

Framing, Marketing & Branding, Published Articles

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Just like any other part of your business, referrals must be planned and measured. They don’t just happen on their own, but building referrals is definitely worth it.