You have the ability to adapt policies and procedures to go above and beyond for your customers. Wild Orchid Flower Shop in Urbandale, Iowa, did just that for us - learn from an exceptional service experience.
The worst thing a shop can do right now is to hold back or make decisions that could have a negative impact on sales. Here are some areas that all shops should be concentrating on to ensure positive results.
Going back to work means that we can once again serve customers, but will also bring many new challenges. By paying attention to operating costs like the ones regarding shipping and delivery, we can rebuild lost revenue.
The uncertainty about our businesses and personal health caused by coronavirus can cause people to make bad business decisions. Don’t worsen the problem by turning down or limiting business. Make those decisions AFTER results start to decline.
Most customers are willing to pay a fair price for products and services. Businesses that plan ahead to be sure the complete service is part of the original price, provide a more positive customer experience.
Many small business owners fail to make marketing a priority. Like any worthwhile activity, consistent and effective marketing only occurs with a plan. Here are some of the necessary ingredients of good marketing.
The Instant Marketing Program is working very well to create consistent marketing in dozens of shops across the country. Read positive feedback from Mark Hampton of Hampton House Art & Framing, a member of the program since its beginning.
Analytics are an amazing tool for any business. Taking full advantage of this data and recording results each month can offer huge benefits. Read the article and download our free Website & E-Newsletter Analysis Tool.
Many small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let's take another look at the message you are sending to your potential clients.
Showing is a much more effective way to convince someone to purchase something than a verbal explanation. Great design shops show what they can do and demonstrate unique and exciting ideas with showroom samples.