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Published Articles
  • 2020 starts now
    READ MORE
    2020 Starts Now!
    Improving Profits
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Creating a plan for success in 2020 needs to happen before the new year in order to make sure you maximize the potential of the upcoming year. Let me walk you through creating a budget.
  • instant marketing clients at Hampton House
    READ MORE
    How the Instant Marketing Program is Working After Two Years
    Framing, Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    The Instant Marketing Program is working very well to create consistent marketing in dozens of shops across the country. Read positive feedback from Mark Hampton of Hampton House Art & Framing, a member of the program since its beginning.
  • selling or serving
    READ MORE
    It’s not Selling - It’s Serving
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Do you struggle with the concept of "selling" to clients? Learn how to focus on serving the needs of your customers instead of selling to them.
  • analytics
    READ MORE
    You Should Use Website and Newsletter Analytics
    Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Analytics are an amazing tool for any business. Taking full advantage of this data and recording results each month can offer huge benefits. Read the article and download our free Website & E-Newsletter Analysis Tool.
  • brand message
    READ MORE
    What Message Are You Sending?
    Framing, Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Many small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let's take another look at the message you are sending to your potential clients.
  • build trust
    READ MORE
    Are You Building Trust?
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Creating trust with your clients should be the ultimate goal in business. Learn how to create trust using empathy and credibility.
  • sell better designs
    READ MORE
    How to Sell Better Designs and Improve Average Ticket
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Showing is a much more effective way to convince someone to purchase something than a verbal explanation. Great design shops show what they can do and demonstrate unique and exciting ideas with showroom samples.
  • road to greatness
    READ MORE
    It Takes the Right Attitude to Achieve Greatness
    Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Greatness in business requires the right attitude towards customer care. Having empathy towards your customers helps you better serve their needs.
  • READ MORE
    Why Every Business Should Market For A Cause
    Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    The results of a well-planned cause marketing partnership with a popular not-for-profit can be very rewarding for everyone involved.
  • wcaf 2019
    READ MORE
    WCAF 2019 - Report from the Classrooms
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    WCAF 2019 is in the books! I think you will be pleased with the quality of classes and the new excitement level being added by so many new members of our industry.
  • exclusive market for the instant marketing program
    READ MORE
    Why Should You Use The Instant Marketing Program
    Framing, Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    The Instant Marketing Program provides ready-to-go content for your monthly marketing. For MailChimp users, it's even easier - import our newsletter template with just a few clicks. Spots go fast so claim your market now.
  • pricing table basics
    READ MORE
    Pricing Table Basics and How to Check Yours
    Framing, Improving Profits
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Many frame shops could make significant profit improvements by taking a look at the way their pricing tables for moulding and matting are set up. Pricing is critical to the success of your business, so spending some time on these tables can help your profits.
  • holiday ready
    READ MORE
    Four Tips to Make Sure You Are Ready for the Holidays
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Is your frame shop ready for the holidays? Being prepared can make the difference between a profitable season and a stressful one. Follow these four tips.
  • use design to compete in custom framing
    READ MORE
    Competing in the Custom Framing Industry
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Many factors are important in a successful small business, but great design sets you apart in your market. Amazing designers create demand and allow you to grow average ticket and profits.
  • on the road
    READ MORE
    On The Road
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Pat and I will be taking KB Consulting on the road and living in our new Airstream trailer. We look forward to sharing what we learn from the shops we visit and continuing to offer our KB products and services.
  • READ MORE
    What I Learned This Summer
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Great service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience.
  • emotions impact on sales
    READ MORE
    Emotions and Their Impact on Sales
    Framing, Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Buying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience.
  • scorekeeping
    READ MORE
    Daily Scorekeeping: Six Reasons it is Important for your Company
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Six ways that goal setting and daily scorekeeping helps everyone involved - create motivated workers who produce better results and provide the right kind of feedback.

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