Ken Baur explains how the performance of your shop is dependent on a few basic numbers. Ken breaks down what those key numbers are on your Profit and Loss Statement, other important industry-specific numbers, and how to monitor them.
The Instant Marketing Program provides ready-to-go content for your monthly marketing. For MailChimp users, it's even easier - import our newsletter template with just a few clicks. Spots go fast so claim your market now.
You have the ability to adapt policies and procedures to go above and beyond for your customers. Wild Orchid Flower Shop in Urbandale, Iowa, did just that for us - learn from an exceptional service experience.
The worst thing a shop can do right now is to hold back or make decisions that could have a negative impact on sales. Here are some areas that all shops should be concentrating on to ensure positive results.
Going back to work means that we can once again serve customers, but will also bring many new challenges. By paying attention to operating costs like the ones regarding shipping and delivery, we can rebuild lost revenue.
The uncertainty about our businesses and personal health caused by coronavirus can cause people to make bad business decisions. Don’t worsen the problem by turning down or limiting business. Make those decisions AFTER results start to decline.
Most customers are willing to pay a fair price for products and services. Businesses that plan ahead to be sure the complete service is part of the original price, provide a more positive customer experience.
Many small business owners fail to make marketing a priority. Like any worthwhile activity, consistent and effective marketing only occurs with a plan. Here are some of the necessary ingredients of good marketing.
The Instant Marketing Program is working very well to create consistent marketing in dozens of shops across the country. Read positive feedback from Mark Hampton of Hampton House Art & Framing, a member of the program since its beginning.