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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany small business owners fail to make marketing a priority. Like any worthwhile activity, consistent and effective marketing only occurs with a plan. Here are some of the necessary ingredients of good marketing. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryCreating a plan for success in 2020 needs to happen before the new year in order to make sure you maximize the potential of the upcoming year. Let me walk you through creating a budget. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe Instant Marketing Program is working very well to create consistent marketing in dozens of shops across the country. Read positive feedback from Mark Hampton of Hampton House Art & Framing, a member of the program since its beginning. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryDo you struggle with the concept of "selling" to clients? Learn how to focus on serving the needs of your customers instead of selling to them. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryAnalytics are an amazing tool for any business. Taking full advantage of this data and recording results each month can offer huge benefits. Read the article and download our free Website & E-Newsletter Analysis Tool. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let's take another look at the message you are sending to your potential clients. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryCreating trust with your clients should be the ultimate goal in business. Learn how to create trust using empathy and credibility. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryShowing is a much more effective way to convince someone to purchase something than a verbal explanation. Great design shops show what they can do and demonstrate unique and exciting ideas with showroom samples. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryGreatness in business requires the right attitude towards customer care. Having empathy towards your customers helps you better serve their needs. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe results of a well-planned cause marketing partnership with a popular not-for-profit can be very rewarding for everyone involved. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryWCAF 2019 is in the books! I think you will be pleased with the quality of classes and the new excitement level being added by so many new members of our industry. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe Instant Marketing Program provides ready-to-go content for your monthly marketing. For MailChimp users, it's even easier - import our newsletter template with just a few clicks. Spots go fast so claim your market now. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany frame shops could make significant profit improvements by taking a look at the way their pricing tables for moulding and matting are set up. Pricing is critical to the success of your business, so spending some time on these tables can help your profits. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryIs your frame shop ready for the holidays? Being prepared can make the difference between a profitable season and a stressful one. Follow these four tips. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany factors are important in a successful small business, but great design sets you apart in your market. Amazing designers create demand and allow you to grow average ticket and profits. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryPat and I will be taking KB Consulting on the road and living in our new Airstream trailer. We look forward to sharing what we learn from the shops we visit and continuing to offer our KB products and services. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryGreat service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryBuying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience.