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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThere were many terrible things about 2020 that none of us will ever forget. What can we learn about the custom framing industry from such traumatic year? -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryKen Baur explains how the performance of your shop is dependent on a few basic numbers. Ken breaks down what those key numbers are on your Profit and Loss Statement, other important industry-specific numbers, and how to monitor them. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryTru Vue will be sponsoring a series of KB Consulting videos in 2021, bringing insights into how you can improve your company sales and profits. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryQuestions about how to price your acrylic in a competitive & profitable way? Ken & Tru Vue offer some guidance with this video. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany shops have questions about pricing glass. Learn how to price your Tru Vue glass using the Rule of Three pricing strategy. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe Instant Marketing Program provides ready-to-go content for your monthly marketing. For MailChimp users, it's even easier - import our newsletter template with just a few clicks. Spots go fast so claim your market now. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryYou have the ability to adapt policies and procedures to go above and beyond for your customers. Wild Orchid Flower Shop in Urbandale, Iowa, did just that for us - learn from an exceptional service experience. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany stores are forgetting the consequence of making shopping too difficult. Shop owners must balance safety with customer experience in order to minimize the pain consumers feel while shopping. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe worst thing a shop can do right now is to hold back or make decisions that could have a negative impact on sales. Here are some areas that all shops should be concentrating on to ensure positive results. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryGoing back to work means that we can once again serve customers, but will also bring many new challenges. By paying attention to operating costs like the ones regarding shipping and delivery, we can rebuild lost revenue. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryPrepare now for reopening businesses closed due to the Covid-19 pandemic. Those who are prepared will be in a position to benefit from customers eager to feel normal again. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe uncertainty about our businesses and personal health caused by coronavirus can cause people to make bad business decisions. Don’t worsen the problem by turning down or limiting business. Make those decisions AFTER results start to decline. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMost customers are willing to pay a fair price for products and services. Businesses that plan ahead to be sure the complete service is part of the original price, provide a more positive customer experience. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryPricing is most profitable when it is based on the operating expenses of a specific business. Learn two critical steps in a profitable pricing strategy. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany small business owners fail to make marketing a priority. Like any worthwhile activity, consistent and effective marketing only occurs with a plan. Here are some of the necessary ingredients of good marketing. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryCreating a plan for success in 2020 needs to happen before the new year in order to make sure you maximize the potential of the upcoming year. Let me walk you through creating a budget. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe Instant Marketing Program is working very well to create consistent marketing in dozens of shops across the country. Read positive feedback from Mark Hampton of Hampton House Art & Framing, a member of the program since its beginning. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryDo you struggle with the concept of "selling" to clients? Learn how to focus on serving the needs of your customers instead of selling to them.