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Framing
Improving Profits
Management
Marketing & Branding
Published Articles
  • show beats tell
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    Why Show Beats Tell
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Knowing how the human brain works can help us become better sales people. Because picture framing is a visual experience, we can easily use examples instead of words to describe designs. The easier we make the decisions involved in custom framing, the better chance we have of engaging more customers.
  • length chop join
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    Is it Time to Rethink How We Create Our Products?
    Framing, Improving Profits
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Industries adapt and develop new ways to compete. The current choices in how moulding can be purchased offer our industry an opportunity to explore new options. Switching from length purchase to chop or chop/join saves a shop significant labor hours. Use our free worksheet to see if you could benefit from changing your purchasing model.
  • good things in business
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    Why Good Things Happen to SOME Businesses
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Most business owners have one of two distinct outlooks on business. The first group blames external reasons on why things have not progressed well for their company. The second group talks about what THEY have to do to improve business. Take responsibility and watch success happen!
  • instant marketing program
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    Consistent, Effective Marketing - The Answer Is Here For 2018
    Framing, Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Ready-to-go custom framing content for monthly emails, newsletters and websites – cut & paste into any format. Consistent communication builds business!
  • Does Your Message Have Value?
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    Communicating With Your Customers - Does Your Message Have Value?
    Framing, Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Companies that provide a valuable message rarely lose the attention of their email subscribers because they offer something of value without asking for anything in return. The KB Instant Promotion Program can help you easily craft the right message for your subscribers.
  • Training Manuals
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    Why Your Company Needs a Training Program
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Adding competent staff to your business doesn’t happen by accident. Like all successful programs, training others to serve your customers takes a structured and detailed plan. Here are several ways a training program benefits your company and the people who represent it.
  • International Moulding Open House 2017
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    WCAF 2018 Seminars - It's Time to plan your trip to Vegas
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    West Coast Art and Frame 2018 is almost here. Ken Baur of KB Consulting will be presenting a variety of seminars on the picture framing business at WCAF. Read the class list, and learn why your business needs a company manual.
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    Finding More Business
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Need more customers? Most small businesses do, but they don’t have a plan for making it happen. Here are three ways you can help grow your customer base and find more business.
  • fun project retail makeover
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    Remembering a Fun Project
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    The Tru Vue Retail Makeover project involved many different aspects of Larry and Rene’ Bauer’s framing business in Port Angeles, WA. This project teaches us what can be done to help framing shops grow, and the Bauers were the perfect choice to meet the challenge. I am lucky to be involved in so many businesses and the lives of the people who run them.
  • withholding choices
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    Withholding Choices – Why It’s Bad For Your Business
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Framers believe offering expensive framing options hurts the perception of their business, but withholding options creates resentment and undermines trust. Selling premium framing products is about offering informed choices, not trying to upsell.
  • essential key to progress
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    Scorekeeping: The Essential Key To Progress
    Framing, Improving Profits, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    In custom framing, there is no faster way of improving your profits than by increasing your average ticket. Make Average Ticket growth a goal for your company. Download our free tool to record your daily progress, improve your ability to reach goals and measure improvement.
  • accountability and gratitude in business
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    Four Vital Aspects Of Building Business That Often Get Ignored
    Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Customer Service falls short in simple, but very important areas. The simple things often mean the most when building business relationships. Here's four ways to improve how people perceive your business, including response urgency, accountability, attentiveness, and displaying gratitude.
  • READ MORE
    Striking the Right Balance with Pricing
    Framing, Improving Profits, Published Articles
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    One of the biggest challenges facing custom frame shop owners is determining their pricing strategy. You want to strike the right balance with pricing so that you don’t discourage customers, but are also able to cover your operational expenses, material costs, and allow for remaining profit. Read this article to learn how to take your pricing to the next level.
  • retail bootcamp pricing level
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    2016 Retail Bootcamp: Take Your Pricing Strategy To The Next Level
    Framing, Published Articles
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    A little tweak to pricing can make a substantial difference. In this video from Tru Vue®, Ken Baur talks with Retail Boot Camp winners Larry and Rene Bauer of Karon’s Frame Center about taking their pricing strategy to the next level.
  • exceptional customer service at antelope canyon
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    How One Employee Made My Experience Exceptional
    Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Read about a great customer experience that transformed Ken Baur's trip to Antelope Canyon. Are you making your customer's experience memorable?
  • West Coast Art and Frame Show 2017
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    West Coast Art and Frame Show 2017
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    At WCAF 2017 I observed that the shift to learning about the operational aspects of running a small business is continuing as owners understand the need to monitor profits and well as grow their creative talents.
  • consistent design style
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    Why You Need A Consistent Design Style
    Framing, Published Articles
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Create consistency for great designs by building a design philosophy which can be shared and taught to others in your company. By outlining and teaching a process, you can offer consistent talent regardless of who the designer is.
  • 2016 Retail Bootcamp
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    2016 Retail Bootcamp: Raising Average Ticket
    Framing, Published Articles
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses raising the average ticket price with owners Rene' & Larry Bauer for the 2016 Tru Vue Retail Bootcamp.