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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryGreat service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryBuying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategorySix ways that goal setting and daily scorekeeping helps everyone involved - create motivated workers who produce better results and provide the right kind of feedback. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe goal of any good email marketing program is to build relationships. Those who maximize their program add unique customer and community content, and make it a priority to grow their subscriber list. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryKnowing how the human brain works can help us become better sales people. Because picture framing is a visual experience, we can easily use examples instead of words to describe designs. The easier we make the decisions involved in custom framing, the better chance we have of engaging more customers. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryIndustries adapt and develop new ways to compete. The current choices in how moulding can be purchased offer our industry an opportunity to explore new options. Switching from length purchase to chop or chop/join saves a shop significant labor hours. Use our free worksheet to see if you could benefit from changing your purchasing model. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMost business owners have one of two distinct outlooks on business. The first group blames external reasons on why things have not progressed well for their company. The second group talks about what THEY have to do to improve business. Take responsibility and watch success happen! -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryReady-to-go custom framing content for monthly emails, newsletters and websites – cut & paste into any format. Consistent communication builds business! -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryCompanies that provide a valuable message rarely lose the attention of their email subscribers because they offer something of value without asking for anything in return. The KB Instant Promotion Program can help you easily craft the right message for your subscribers. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryAdding competent staff to your business doesn’t happen by accident. Like all successful programs, training others to serve your customers takes a structured and detailed plan. Here are several ways a training program benefits your company and the people who represent it. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryWest Coast Art and Frame 2018 is almost here. Ken Baur of KB Consulting will be presenting a variety of seminars on the picture framing business at WCAF. Read the class list, and learn why your business needs a company manual. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryNeed more customers? Most small businesses do, but they don’t have a plan for making it happen. Here are three ways you can help grow your customer base and find more business. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe Tru Vue Retail Makeover project involved many different aspects of Larry and Rene’ Bauer’s framing business in Port Angeles, WA. This project teaches us what can be done to help framing shops grow, and the Bauers were the perfect choice to meet the challenge. I am lucky to be involved in so many businesses and the lives of the people who run them. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryFramers believe offering expensive framing options hurts the perception of their business, but withholding options creates resentment and undermines trust. Selling premium framing products is about offering informed choices, not trying to upsell. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryIn custom framing, there is no faster way of improving your profits than by increasing your average ticket. Make Average Ticket growth a goal for your company. Download our free tool to record your daily progress, improve your ability to reach goals and measure improvement. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryCustomer Service falls short in simple, but very important areas. The simple things often mean the most when building business relationships. Here's four ways to improve how people perceive your business, including response urgency, accountability, attentiveness, and displaying gratitude. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryOne of the biggest challenges facing custom frame shop owners is determining their pricing strategy. You want to strike the right balance with pricing so that you don’t discourage customers, but are also able to cover your operational expenses, material costs, and allow for remaining profit. Read this article to learn how to take your pricing to the next level. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryA little tweak to pricing can make a substantial difference. In this video from Tru Vue®, Ken Baur talks with Retail Boot Camp winners Larry and Rene Bauer of Karon’s Frame Center about taking their pricing strategy to the next level.
