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There were many terrible things about 2020 that none of us will ever forget. What can we learn about the custom framing industry from such traumatic year?
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryTru Vue will be sponsoring a series of KB Consulting videos in 2021, bringing insights into how you can improve your company sales and profits. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryQuestions about how to price your acrylic in a competitive & profitable way? Ken & Tru Vue offer some guidance with this video. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany shops have questions about pricing glass. Learn how to price your Tru Vue glass using the Rule of Three pricing strategy. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe Instant Marketing Program provides ready-to-go content for your monthly marketing. For MailChimp users, it's even easier - import our newsletter template with just a few clicks. Spots go fast so claim your market now. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe worst thing a shop can do right now is to hold back or make decisions that could have a negative impact on sales. Here are some areas that all shops should be concentrating on to ensure positive results. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryGoing back to work means that we can once again serve customers, but will also bring many new challenges. By paying attention to operating costs like the ones regarding shipping and delivery, we can rebuild lost revenue. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryPrepare now for reopening businesses closed due to the Covid-19 pandemic. Those who are prepared will be in a position to benefit from customers eager to feel normal again. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe uncertainty about our businesses and personal health caused by coronavirus can cause people to make bad business decisions. Don’t worsen the problem by turning down or limiting business. Make those decisions AFTER results start to decline. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryPricing is most profitable when it is based on the operating expenses of a specific business. Learn two critical steps in a profitable pricing strategy. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany small business owners fail to make marketing a priority. Like any worthwhile activity, consistent and effective marketing only occurs with a plan. Here are some of the necessary ingredients of good marketing. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe Instant Marketing Program is working very well to create consistent marketing in dozens of shops across the country. Read positive feedback from Mark Hampton of Hampton House Art & Framing, a member of the program since its beginning. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryDo you struggle with the concept of "selling" to clients? Learn how to focus on serving the needs of your customers instead of selling to them. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let's take another look at the message you are sending to your potential clients. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryCreating trust with your clients should be the ultimate goal in business. Learn how to create trust using empathy and credibility. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryShowing is a much more effective way to convince someone to purchase something than a verbal explanation. Great design shops show what they can do and demonstrate unique and exciting ideas with showroom samples. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryWCAF 2019 is in the books! I think you will be pleased with the quality of classes and the new excitement level being added by so many new members of our industry. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany frame shops could make significant profit improvements by taking a look at the way their pricing tables for moulding and matting are set up. Pricing is critical to the success of your business, so spending some time on these tables can help your profits.