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Pricing is most profitable when it is based on the operating expenses of a specific business. Learn two critical steps in a profitable pricing strategy.
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany small business owners fail to make marketing a priority. Like any worthwhile activity, consistent and effective marketing only occurs with a plan. Here are some of the necessary ingredients of good marketing. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe Instant Marketing Program is working very well to create consistent marketing in dozens of shops across the country. Read positive feedback from Mark Hampton of Hampton House Art & Framing, a member of the program since its beginning. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryDo you struggle with the concept of "selling" to clients? Learn how to focus on serving the needs of your customers instead of selling to them. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let's take another look at the message you are sending to your potential clients. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryCreating trust with your clients should be the ultimate goal in business. Learn how to create trust using empathy and credibility. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryShowing is a much more effective way to convince someone to purchase something than a verbal explanation. Great design shops show what they can do and demonstrate unique and exciting ideas with showroom samples. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryWCAF 2019 is in the books! I think you will be pleased with the quality of classes and the new excitement level being added by so many new members of our industry. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe Instant Marketing Program provides ready-to-go content for your monthly marketing. For MailChimp users, it's even easier - import our newsletter template with just a few clicks. Spots go fast so claim your market now. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany frame shops could make significant profit improvements by taking a look at the way their pricing tables for moulding and matting are set up. Pricing is critical to the success of your business, so spending some time on these tables can help your profits. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryIs your frame shop ready for the holidays? Being prepared can make the difference between a profitable season and a stressful one. Follow these four tips. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany factors are important in a successful small business, but great design sets you apart in your market. Amazing designers create demand and allow you to grow average ticket and profits. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryPat and I will be taking KB Consulting on the road and living in our new Airstream trailer. We look forward to sharing what we learn from the shops we visit and continuing to offer our KB products and services. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryGreat service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryBuying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategorySix ways that goal setting and daily scorekeeping helps everyone involved - create motivated workers who produce better results and provide the right kind of feedback. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryThe goal of any good email marketing program is to build relationships. Those who maximize their program add unique customer and community content, and make it a priority to grow their subscriber list. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryKnowing how the human brain works can help us become better sales people. Because picture framing is a visual experience, we can easily use examples instead of words to describe designs. The easier we make the decisions involved in custom framing, the better chance we have of engaging more customers.