Many small business owners fail to make marketing a priority. Like any worthwhile activity, consistent and effective marketing only occurs with a plan. Here are some of the necessary ingredients of good marketing.
The Instant Marketing Program is working very well to create consistent marketing in dozens of shops across the country. Read positive feedback from Mark Hampton of Hampton House Art & Framing, a member of the program since its beginning.
Many small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let's take another look at the message you are sending to your potential clients.
Showing is a much more effective way to convince someone to purchase something than a verbal explanation. Great design shops show what they can do and demonstrate unique and exciting ideas with showroom samples.
The Instant Marketing Program provides ready-to-go content for your monthly marketing. For MailChimp users, it's even easier - import our newsletter template with just a few clicks. Spots go fast so claim your market now.
Many frame shops could make significant profit improvements by taking a look at the way their pricing tables for moulding and matting are set up. Pricing is critical to the success of your business, so spending some time on these tables can help your profits.
Pat and I will be taking KB Consulting on the road and living in our new Airstream trailer. We look forward to sharing what we learn from the shops we visit and continuing to offer our KB products and services.
Great service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience.
Buying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience.
The goal of any good email marketing program is to build relationships. Those who maximize their program add unique customer and community content, and make it a priority to grow their subscriber list.
Knowing how the human brain works can help us become better sales people. Because picture framing is a visual experience, we can easily use examples instead of words to describe designs. The easier we make the decisions involved in custom framing, the better chance we have of engaging more customers.