Marketing & Branding Archives

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Why Should You Use The Instant Marketing Program

Framing, Marketing & Branding

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The Instant Marketing Program provides ready-to-go content for your monthly marketing. For MailChimp users, it's even easier - import our newsletter template with just a few clicks. Spots go fast so claim your market now.
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Life after the Shut-Down

Framing, Improving Profits, Management, Marketing & Branding

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The worst thing a shop can do right now is to hold back or make decisions that could have a negative impact on sales. Here are some areas that all shops should be concentrating on to ensure positive results.
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A New Time with New Rules is Coming - Are You Ready?

Framing, Management, Marketing & Branding

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Prepare now for reopening businesses closed due to the Covid-19 pandemic. Those who are prepared will be in a position to benefit from customers eager to feel normal again.
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Marketing for Success In 2020 and Beyond

Framing, Marketing & Branding

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Many small business owners fail to make marketing a priority. Like any worthwhile activity, consistent and effective marketing only occurs with a plan. Here are some of the necessary ingredients of good marketing.
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How the Instant Marketing Program is Working After Two Years

Framing, Marketing & Branding

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The Instant Marketing Program is working very well to create consistent marketing in dozens of shops across the country. Read positive feedback from Mark Hampton of Hampton House Art & Framing, a member of the program since its beginning.
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You Should Use Website and Newsletter Analytics

Marketing & Branding

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Analytics are an amazing tool for any business. Taking full advantage of this data and recording results each month can offer huge benefits. Read the article and download our free Website & E-Newsletter Analysis Tool.
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What Message Are You Sending?

Framing, Marketing & Branding

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Many small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let's take another look at the message you are sending to your potential clients.
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Why Every Business Should Market For A Cause

Marketing & Branding

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The results of a well-planned cause marketing partnership with a popular not-for-profit can be very rewarding for everyone involved.
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Emotions and Their Impact on Sales

Framing, Marketing & Branding

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Buying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience.
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Maximizing Your E-Newsletter Program

Framing, Marketing & Branding

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The goal of any good email marketing program is to build relationships. Those who maximize their program add unique customer and community content, and make it a priority to grow their subscriber list.
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Consistent, Effective Marketing - The Answer Is Here For 2018

Framing, Marketing & Branding

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Ready-to-go custom framing content for monthly emails, newsletters and websites – cut & paste into any format. Consistent communication builds business!
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Communicating With Your Customers - Does Your Message Have Value?

Framing, Marketing & Branding

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Companies that provide a valuable message rarely lose the attention of their email subscribers because they offer something of value without asking for anything in return. The KB Instant Promotion Program can help you easily craft the right message for your subscribers.
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Why It’s Important to Keep it Simple

Framing, Marketing & Branding

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Make tough buying decisions easier for your clients: keep it simple and SHOW complex design techniques instead of TALKING about them.
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How to Handle Negative Online Reviews

Management, Marketing & Branding

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One day you will encounter a negative online review of your company. Properly handling unhappy clients can actually help you improve your business.
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What Makes a Website Effective?

Marketing & Branding

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Without a doubt, the single most important marketing tool for your business is your website. What makes a website effective? Learn four simple ways to create a website that grows business.
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Building Customer Layers to Your Residential Base

Improving Profits, Marketing & Branding

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The number one request I get from business owners is to help them find more customers. More customers = more business, right? Learn how to build customer layers to residential business to grow your sales.
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How to Grow Business through Community Involvement

Marketing & Branding, Published Articles

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Find a local partner who is in business to benefit the community and set aside some time to help them. If you do it correctly, it will add value to your business in ways you never imagined.
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Creating a Positive Label

Marketing & Branding, Published Articles

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Your business must be the very best at something. Figure out what that is and start telling everyone. Get more positive labels in the minds of potential customers with a simple, concise message.

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