Marketing & Branding Archives

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Emotions and Their Impact on Sales

Framing, Marketing & Branding

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Buying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience.
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Maximizing Your E-Newsletter Program

Framing, Marketing & Branding

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The goal of any good email marketing program is to build relationships. Those who maximize their program add unique customer and community content, and make it a priority to grow their subscriber list.
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Consistent, Effective Marketing - The Answer Is Here For 2018

Framing, Marketing & Branding

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Ready-to-go custom framing content for monthly emails, newsletters and websites – cut & paste into any format. Consistent communication builds business!
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Communicating With Your Customers - Does Your Message Have Value?

Framing, Marketing & Branding

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Companies that provide a valuable message rarely lose the attention of their email subscribers because they offer something of value without asking for anything in return. The KB Instant Promotion Program can help you easily craft the right message for your subscribers.
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Why It’s Important to Keep it Simple

Framing, Marketing & Branding

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Make tough buying decisions easier for your clients: keep it simple and SHOW complex design techniques instead of TALKING about them.
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How to Handle Negative Online Reviews

Management, Marketing & Branding

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One day you will encounter a negative online review of your company. Properly handling unhappy clients can actually help you improve your business.
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What Makes a Website Effective?

Marketing & Branding

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Without a doubt, the single most important marketing tool for your business is your website. What makes a website effective? Learn four simple ways to create a website that grows business.
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Building Customer Layers to Your Residential Base

Improving Profits, Marketing & Branding

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The number one request I get from business owners is to help them find more customers. More customers = more business, right? Learn how to build customer layers to residential business to grow your sales.
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How to Grow Business through Community Involvement

Marketing & Branding, Published Articles

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Find a local partner who is in business to benefit the community and set aside some time to help them. If you do it correctly, it will add value to your business in ways you never imagined.
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Creating a Positive Label

Marketing & Branding, Published Articles

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Your business must be the very best at something. Figure out what that is and start telling everyone. Get more positive labels in the minds of potential customers with a simple, concise message.
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Improving Your Website Marketing with Google Analytics

Marketing & Branding, Published Articles

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Measuring performance of your website couldn’t be easier. Google Analytics is an incredible way to learn about the effectiveness of your website in attracting and engaging people interested in your service.
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Designers - Good or Bad for Business?

Framing, Marketing & Branding, Published Articles

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Instead of looking at the design market as too demanding or unprofitable, try designing a total program aimed exactly at what they need. I’ll bet the results will surprise you.
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Someone to Learn From

Framing, Marketing & Branding

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I really admire the way Steve Jobs embraced challenge and change. I thought I'd pass along some of Steve Jobs' ideas that shape the way I view life and challenges, and how they can be applied to custom framing.
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How to Work With Difficult Customers

Marketing & Branding, Published Articles

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No matter how hard you try to provide excellent customer service, you will experience unhappy or dissatisfied or just plain difficult customers. Dealing successfully with difficult customers can provide an opportunity to grow both your business and your personal skills.
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Building Business Partnerships

Marketing & Branding, Published Articles

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Working together with another business for mutual support can lead to more business for both of you. The key is to be very selective in choosing the right partners. Here are a few ideas on making this happen.
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Why Would You Blog?

Marketing & Branding

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Having a blog offers your customers the opportunity to know more about you and your business without detracting from the client-first focus of your website. It's the personal side of the client-business relationship.
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How to Build B2B Sales

Framing, Marketing & Branding, Published Articles

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Your ability to provide other businesses what they need gives you a great opportunity to generate added income. Sales to businesses require a different strategy - it takes a special plan to grow B2B business.
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How Will You Promote?

Marketing & Branding

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Each year the effects of traditional marketing become less effective for small businesses like custom framing. Today it takes a lot more creativity and determination to promote a business who specializes in products for a niche market.

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