Maximizing Your E-Newsletter Program
Making The Most Of Your Monthly Emails
Email marketing interacts directly with people that want your message – that’s why e-newsletters work so well for custom framers. It isn’t enough to stuff your clients’ inboxes with meaningless sales ads. The goal of any good email marketing program is to build relationships. Those who maximize their program add unique customer and community content, and make it a priority to grow their subscriber list.
In January, we began the new KB Consulting Instant Marketing Program. Dozens of custom frames shops immediately joined up and several more have been added over the first few months. This program allows shops to instantly begin consistent monthly contact with newsletter subscribers and social media readers. It eliminates the need to create and plan monthly promotions and even includes a monthly promotional calendar to help you coordinate window and in-store displays.
Whether you are a member of the Instant Marketing Program or are using your own content each month, focusing on your customers and growing your subscribers will help you make the most of your emails.
“Those who maximize their newsletter program add unique customer and community content, and make it a priority to grow their subscriber list.”
Focus On The Client
Custom framing has great stories behind each and every project. Sharing those stories and letting your customers talk about the reasons why they find value in framing their valuable possessions is the very best way to retain and find more customers. Ask customers if they would like to share their stories, snap a quick picture of them with their project, and post it on your website and as part of these newsletters and your social media posts. It’s an amazing way to gain credibility and find new customers looking for a custom framer with happy clients.
Grow Your Subscribers
If you are not using MailChimp as your e-newsletter provider, setting up a free account and starting to distribute content each month is very easy. Just add your subscribers and they will start receiving your newsletters. Do everything you can to add new subscribers by offering signup capability on your website and in your showroom. You can even offer a small discount like $5 off a project to attract more subscribers. If you don’t have a mailing list, send an email to all the customers you have in your point of sale system and ask if they would like to start receiving your monthly newsletters. If they don’t opt out, add their names to your MailChimp list. This is a great way to jumpstart a new program. To read a sample article from our Instant Marketing Program about How To Grow An Email Subscriber List, click here.
Instant Marketing Program
Time to complete everything necessary to growing your business is the most challenging part of a small business owner’s job. Consistent, client-focused marketing is vital to growth, yet so difficult to maintain. That’s why we created this program – to save you valuable time and provide the type of marketing that builds business.
It’s not too late to join the framers who get all their content and themes supplied to them every month. The first month of content is free and you may cancel at the end of your first month for any reason. Sign up today. But don’t take my word for it! Look at what these framers are saying about how the program has helped them.