Pricing a custom product is challenging because it involves calculating the cost of labor for each aspect of production and the cost of materials. The markup you place on time and materials is vital to the profitability of your company. Pre-calculating the impact your markup will have on long-term profits eliminates surprises and gives you assurance that your pricing will produce enough income to pay for materials, all operating expenses, and still provide a positive cashflow.
Proper pricing can be confusing, but it doesn’t have to be. KB Consulting untangles the web of complex pricing. We bring clarity to evaluating pricing and profitability, and provide step-by-step programs to help companies break through barriers that inhibit growth. Business owners discover how their pricing integrates with all aspects of the business, including operations, marketing, sales, customer service and employee management. We’ve created over 250 pricing strategies for companies producing a custom made product. Over that time the average business has improved its cashflow by 8% of net sales.
KB Consulting’s Profitable Pricing Program is totally customized for your particular operation, because no two businesses have exactly the same cost of operation. We don’t apply a ‘band-aid’ solution; pricing is geared to the markups needed to produce a profit at YOUR company.
Here are the steps of our Profitable Pricing Program:
- Calculate the amount of profit being generated by your current pricing
- Analyze what gross margin your company needs to cover your particular operating expenses
- Reccommend price changes which will improve your profits and show you what the benefit will be to your cashflow
Our Profitable Pricing Program offers you:
- Confidence in your pricing strategy
- Reduced dependence on discounting
- A projected forecast of the program’s impact on your cashflow
- A way to increase sales volume without growing your customer base
“Ken’s Pricing Analysis was overall a great help to my business – in one month my profitability has improved. It has been a painless way to increase prices without customer resistance.”
Middleton Art & Framing
“Ken worked with us to get our pricing structure consistent so that Rockwell’s gross margins are where they need to be. Helping us gain control over such an integral part of the business is no easy task given the numerous variables involved. As we look back, we feel that we now have a much greater sense of control on the front end of our business that was lacking in the past.”
Rockwell Art & Framing
Pricing Analysis Case Study
KB Consulting analyzed the operating expenses of Frame Works in Des Moines, IA. A new pricing strategy was created which increased their gross margin to 72% and cashflow by $15,000 per year. Owner Tom Perrine says his experience with KB Consulting helped him build confidence in instituting positive change in his company.
Send Ken An Email:
“Do you fear the consequences of raising prices? Will lowering prices attract customers? Let’s take a look at the math to see how increasing or decreasing prices affect profits.”
“Ken went beyond expectations…As a result of his pricing and profitability program I now have a far greater understanding of our pricing structure than I’ve had in 25 years of owning my business. I was able to expand beyond the frame, glass and mat pricing we worked on together and improve the other components of our pricing structure.”
Old Main Gallery & Framing
“I can’t thank you enough for the new pricing structure you have implemented for us at Corner Framing. It has made a world of difference. I should have done it long ago. Thank you for your special attention and your encouragement as well. Thank you, Thank you, Thank you!”