Currently Browsing:

Custom Framing

  • pricing table basics
    READ MORE
    Pricing Table Basics and How to Check Yours
    Framing, Improving Profits
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Many frame shops could make significant profit improvements by taking a look at the way their pricing tables for moulding and matting are set up. Pricing is critical to the success of your business, so spending some time on these tables can help your profits.
  • holiday ready
    READ MORE
    Four Tips to Make Sure You Are Ready for the Holidays
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Is your frame shop ready for the holidays? Being prepared can make the difference between a profitable season and a stressful one. Follow these four tips.
  • use design to compete in custom framing
    READ MORE
    Competing in the Custom Framing Industry
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Many factors are important in a successful small business, but great design sets you apart in your market. Amazing designers create demand and allow you to grow average ticket and profits.
  • READ MORE
    What I Learned This Summer
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Great service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience.
  • emotions impact on sales
    READ MORE
    Emotions and Their Impact on Sales
    Framing, Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Buying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience.
  • scorekeeping
    READ MORE
    Daily Scorekeeping: Six Reasons it is Important for your Company
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Six ways that goal setting and daily scorekeeping helps everyone involved - create motivated workers who produce better results and provide the right kind of feedback.
  • show beats tell
    READ MORE
    Why Show Beats Tell
    Framing
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Knowing how the human brain works can help us become better sales people. Because picture framing is a visual experience, we can easily use examples instead of words to describe designs. The easier we make the decisions involved in custom framing, the better chance we have of engaging more customers.
  • length chop join
    READ MORE
    Is it Time to Rethink How We Create Our Products?
    Framing, Improving Profits
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Industries adapt and develop new ways to compete. The current choices in how moulding can be purchased offer our industry an opportunity to explore new options. Switching from length purchase to chop or chop/join saves a shop significant labor hours. Use our free worksheet to see if you could benefit from changing your purchasing model.
  • instant marketing program
    READ MORE
    Consistent, Effective Marketing - The Answer Is Here For 2018
    Framing, Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Ready-to-go custom framing content for monthly emails, newsletters and websites – cut & paste into any format. Consistent communication builds business!
  • Does Your Message Have Value?
    READ MORE
    Communicating With Your Customers - Does Your Message Have Value?
    Framing, Marketing & Branding
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Companies that provide a valuable message rarely lose the attention of their email subscribers because they offer something of value without asking for anything in return. The KB Instant Promotion Program can help you easily craft the right message for your subscribers.
  • Training Manuals
    READ MORE
    Why Your Company Needs a Training Program
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Adding competent staff to your business doesn’t happen by accident. Like all successful programs, training others to serve your customers takes a structured and detailed plan. Here are several ways a training program benefits your company and the people who represent it.
  • withholding choices
    READ MORE
    Withholding Choices – Why It’s Bad For Your Business
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Framers believe offering expensive framing options hurts the perception of their business, but withholding options creates resentment and undermines trust. Selling premium framing products is about offering informed choices, not trying to upsell.
  • essential key to progress
    READ MORE
    Scorekeeping: The Essential Key To Progress
    Framing, Improving Profits, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    In custom framing, there is no faster way of improving your profits than by increasing your average ticket. Make Average Ticket growth a goal for your company. Download our free tool to record your daily progress, improve your ability to reach goals and measure improvement.
  • READ MORE
    Striking the Right Balance with Pricing
    Framing, Improving Profits, Published Articles
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    One of the biggest challenges facing custom frame shop owners is determining their pricing strategy. You want to strike the right balance with pricing so that you don’t discourage customers, but are also able to cover your operational expenses, material costs, and allow for remaining profit. Read this article to learn how to take your pricing to the next level.
  • retail bootcamp pricing level
    READ MORE
    2016 Retail Bootcamp: Take Your Pricing Strategy To The Next Level
    Framing, Published Articles
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    A little tweak to pricing can make a substantial difference. In this video from Tru Vue®, Ken Baur talks with Retail Boot Camp winners Larry and Rene Bauer of Karon’s Frame Center about taking their pricing strategy to the next level.
  • West Coast Art and Frame Show 2017
    READ MORE
    West Coast Art and Frame Show 2017
    Framing, Management
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    At WCAF 2017 I observed that the shift to learning about the operational aspects of running a small business is continuing as owners understand the need to monitor profits and well as grow their creative talents.
  • consistent design style
    READ MORE
    Why You Need A Consistent Design Style
    Framing, Published Articles
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    Create consistency for great designs by building a design philosophy which can be shared and taught to others in your company. By outlining and teaching a process, you can offer consistent talent regardless of who the designer is.
  • 2016 Retail Bootcamp
    READ MORE
    2016 Retail Bootcamp: Raising Average Ticket
    Framing, Published Articles
    anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory
    VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses raising the average ticket price with owners Rene' & Larry Bauer for the 2016 Tru Vue Retail Bootcamp.