There were many terrible things about 2020 that none of us will ever forget. What can we learn about the custom framing industry from such traumatic year?
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Going back to work means that we can once again serve customers, but will also bring many new challenges. By paying attention to operating costs like the ones regarding shipping and delivery, we can rebuild lost revenue.
The uncertainty about our businesses and personal health caused by coronavirus can cause people to make bad business decisions. Don’t worsen the problem by turning down or limiting business. Make those decisions AFTER results start to decline.
Pricing is most profitable when it is based on the operating expenses of a specific business. Learn two critical steps in a profitable pricing strategy.
Many small business owners fail to make marketing a priority. Like any worthwhile activity, consistent and effective marketing only occurs with a plan. Here are some of the necessary ingredients of good marketing.
Many small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let's take another look at the message you are sending to your potential clients.
Showing is a much more effective way to convince someone to purchase something than a verbal explanation. Great design shops show what they can do and demonstrate unique and exciting ideas with showroom samples.
WCAF 2019 is in the books! I think you will be pleased with the quality of classes and the new excitement level being added by so many new members of our industry.
Many frame shops could make significant profit improvements by taking a look at the way their pricing tables for moulding and matting are set up. Pricing is critical to the success of your business, so spending some time on these tables can help your profits.
Is your frame shop ready for the holidays? Being prepared can make the difference between a profitable season and a stressful one. Follow these four tips.
Many factors are important in a successful small business, but great design sets you apart in your market. Amazing designers create demand and allow you to grow average ticket and profits.
Great service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience.
Buying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience.
Six ways that goal setting and daily scorekeeping helps everyone involved - create motivated workers who produce better results and provide the right kind of feedback.