Many small business owners fail to make marketing a priority. Like any worthwhile activity, consistent and effective marketing only occurs with a plan. Here are some of the necessary ingredients of good marketing.
Many small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let's take another look at the message you are sending to your potential clients.
Showing is a much more effective way to convince someone to purchase something than a verbal explanation. Great design shops show what they can do and demonstrate unique and exciting ideas with showroom samples.
The Instant Marketing Program provides ready-to-go content for your monthly marketing. For MailChimp users, it's even easier - import our newsletter template with just a few clicks. Spots go fast so claim your market now.
Many frame shops could make significant profit improvements by taking a look at the way their pricing tables for moulding and matting are set up. Pricing is critical to the success of your business, so spending some time on these tables can help your profits.
Great service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience.
Buying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience.
Knowing how the human brain works can help us become better sales people. Because picture framing is a visual experience, we can easily use examples instead of words to describe designs. The easier we make the decisions involved in custom framing, the better chance we have of engaging more customers.
Industries adapt and develop new ways to compete. The current choices in how moulding can be purchased offer our industry an opportunity to explore new options. Switching from length purchase to chop or chop/join saves a shop significant labor hours. Use our free worksheet to see if you could benefit from changing your purchasing model.
Companies that provide a valuable message rarely lose the attention of their email subscribers because they offer something of value without asking for anything in return. The KB Instant Promotion Program can help you easily craft the right message for your subscribers.
Adding competent staff to your business doesn’t happen by accident. Like all successful programs, training others to serve your customers takes a structured and detailed plan. Here are several ways a training program benefits your company and the people who represent it.
Framers believe offering expensive framing options hurts the perception of their business, but withholding options creates resentment and undermines trust. Selling premium framing products is about offering informed choices, not trying to upsell.