Custom Framing Archives | KB Consulting

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What Message Are You Sending?

Framing, Marketing & Branding

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Many small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let's take another look at the message you are sending to your potential clients.
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How to Sell Better Designs and Improve Average Ticket

Framing

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Showing is a much more effective way to convince someone to purchase something than a verbal explanation. Great design shops show what they can do and demonstrate unique and exciting ideas with showroom samples.
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WCAF 2019 - Report from the Classrooms

Framing

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WCAF 2019 is in the books! I think you will be pleased with the quality of classes and the new excitement level being added by so many new members of our industry.
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Why Should You Use The Instant Marketing Program

Framing, Marketing & Branding

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The Instant Marketing Program provides ready-to-go content for your monthly marketing. For MailChimp users, it's even easier - import our newsletter template with just a few clicks. Spots go fast so claim your market now.
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Pricing Table Basics and How to Check Yours

Framing, Improving Profits

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Many frame shops could make significant profit improvements by taking a look at the way their pricing tables for moulding and matting are set up. Pricing is critical to the success of your business, so spending some time on these tables can help your profits.
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Four Tips to Make Sure You Are Ready for the Holidays

Framing, Management

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Is your frame shop ready for the holidays? Being prepared can make the difference between a profitable season and a stressful one. Follow these four tips.
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Competing in the Custom Framing Industry

Framing

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Many factors are important in a successful small business, but great design sets you apart in your market. Amazing designers create demand and allow you to grow average ticket and profits.
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What I Learned This Summer

Framing

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Great service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience.
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Emotions and Their Impact on Sales

Framing, Marketing & Branding

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Buying decisions are heavily influenced by how they make us feel. Encourage your clients to talk about the story behind the art or family photos or memorabilia they are framing, because recounting great memories links those favorable emotions to the framing experience.
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Daily Scorekeeping: Six Reasons it is Important for your Company

Framing, Management

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Six ways that goal setting and daily scorekeeping helps everyone involved - create motivated workers who produce better results and provide the right kind of feedback.
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Why Show Beats Tell

Framing

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Knowing how the human brain works can help us become better sales people. Because picture framing is a visual experience, we can easily use examples instead of words to describe designs. The easier we make the decisions involved in custom framing, the better chance we have of engaging more customers.
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Is it Time to Rethink How We Create Our Products?

Framing, Improving Profits

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Industries adapt and develop new ways to compete. The current choices in how moulding can be purchased offer our industry an opportunity to explore new options. Switching from length purchase to chop or chop/join saves a shop significant labor hours. Use our free worksheet to see if you could benefit from changing your purchasing model.
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Consistent, Effective Marketing - The Answer Is Here For 2018

Framing, Marketing & Branding

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Ready-to-go custom framing content for monthly emails, newsletters and websites – cut & paste into any format. Consistent communication builds business!
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Communicating With Your Customers - Does Your Message Have Value?

Framing, Marketing & Branding

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Companies that provide a valuable message rarely lose the attention of their email subscribers because they offer something of value without asking for anything in return. The KB Instant Promotion Program can help you easily craft the right message for your subscribers.
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Why Your Company Needs a Training Program

Framing, Management

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Adding competent staff to your business doesn’t happen by accident. Like all successful programs, training others to serve your customers takes a structured and detailed plan. Here are several ways a training program benefits your company and the people who represent it.
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Withholding Choices – Why It’s Bad For Your Business

Framing, Management

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Framers believe offering expensive framing options hurts the perception of their business, but withholding options creates resentment and undermines trust. Selling premium framing products is about offering informed choices, not trying to upsell.
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Scorekeeping: The Essential Key To Progress

Framing, Improving Profits, Management

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In custom framing, there is no faster way of improving your profits than by increasing your average ticket. Make Average Ticket growth a goal for your company. Download our free tool to record your daily progress, improve your ability to reach goals and measure improvement.
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Striking the Right Balance with Pricing

Framing, Improving Profits, Published Articles

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One of the biggest challenges facing custom frame shop owners is determining their pricing strategy. You want to strike the right balance with pricing so that you don’t discourage customers, but are also able to cover your operational expenses, material costs, and allow for remaining profit. Read this article to learn how to take your pricing to the next level.

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