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Do you struggle with the concept of "selling" to clients? Learn how to focus on serving the needs of your customers instead of selling to them.
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryCreating trust with your clients should be the ultimate goal in business. Learn how to create trust using empathy and credibility. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryGreatness in business requires the right attitude towards customer care. Having empathy towards your customers helps you better serve their needs. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryGreat service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryCustomer Service falls short in simple, but very important areas. The simple things often mean the most when building business relationships. Here's four ways to improve how people perceive your business, including response urgency, accountability, attentiveness, and displaying gratitude. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryRead about a great customer experience that transformed Ken Baur's trip to Antelope Canyon. Are you making your customer's experience memorable? -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategorySmall things can shape a shopping experience. While on the road I observed that ‘details’ can make visiting a business something special…or ruin it. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategory'Trust' is a key factor in the decision-making process when choosing to custom frame. Selling trust, service and expertise is a missed opportunity for some custom framers. As you consider what your business has to offer, this should be an essential part of your plan. -
anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryNo matter how hard you try to provide excellent customer service, you will experience unhappy or dissatisfied or just plain difficult customers. Dealing successfully with difficult customers can provide an opportunity to grow both your business and your personal skills.
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategorySince customer service is such a huge part of a small businesses ability to build relationships, I notice how businesses interact with customers. Being on the road gives me lots of opportunity for observing and here’s a few things I’ve noticed...
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryUsually what framers are really good at is creating and building relationships. We make people happy with everything we create. The one thing I would change in our industry is our inability to show to others just how much we enhance the lives of those we serve.
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryMany framers want to know what they should add to their framing business to increase revenue. Consider adding services like delivery, installation, on-site sales, or business-to-business programs, before adding product sales.
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryI think custom framing has one huge advantage over most industries. People LOVE what we make for them. Use this positive atmosphere to build business.
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryCustomers come to independent framers because of our knowledge about proper treatment of their valuables. Educating clients about preservation materials is critical to our industry's survival.
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryBuilding an on-site consulting program helps you meet the needs of your busy clients. Visiting clients in their homes and offices for design consultations has become a vital part of service that opens up new opportunities for business.
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryBranding and perceived image are important aspects of getting customers to your door, but the image they leave with is the one that will make or break your business.
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryI do have one big weakness on this job. I continue breaking company policy when it come to hanging things we don't make. There is no way of charging enough for something like this that offsets the time, and risk of damaging it.
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anemptytextllinethatgoesonandonandonaboveexcerptandbelowcategoryBy offering added service like delivery, installation, and on-site consultations, you can make your business tough to compete against. Make it easier for clients to frame and they will do more framing.