An Example of Great Service
You have the ability to adapt policies and procedures to go above and beyond for your customers. Wild Orchid Flower Shop in Urbandale, Iowa, did just that for us – learn from an exceptional service experience.
Pricing Mistakes and How to Avoid Them
Most customers are willing to pay a fair price for products and services. Businesses that plan ahead to be sure the complete service is part of the original price, provide a more positive customer experience.
What Message Are You Sending?
Many small retail businesses do not pay attention to the details that matter: their inability to portray a clear brand. Let’s take another look at the message you are sending to your potential clients.
On The Road
Pat and I will be taking KB Consulting on the road and living in our new Airstream trailer. We look forward to sharing what we learn from the shops we visit and continuing to offer our KB products and services.
What I Learned This Summer
Great service is what really creates a memorable customer experience. The product (in this case, the food) matters, but it is not everything. During my travels overseas, I noticed that the level of service while dining left me underwhelmed about my experience.
Remembering a Fun Project
The Tru Vue Retail Makeover project involved many different aspects of Larry and Rene’ Bauer’s framing business in Port Angeles, WA. This project teaches us what can be done to help framing shops grow, and the Bauers were the perfect choice to meet the challenge. I am lucky to be involved in so many businesses and the lives of the people who run them.
How One Employee Made My Experience Exceptional
Read about a great customer experience that transformed Ken Baur’s trip to Antelope Canyon. Are you making your customer’s experience memorable?
Observations from the Road
Small things can shape a shopping experience. While on the road I observed that ‘details’ can make visiting a business something special…or ruin it.