One of the biggest challenges facing custom frame shop owners is determining their pricing strategy. You want to strike the right balance with pricing so that you don’t discourage customers, but are also able to cover your operational expenses, material costs, and allow for remaining profit. Read this article to learn how to take your pricing to the next level.
A little tweak to pricing can make a substantial difference. In this video from Tru Vue®, Ken Baur talks with Retail Boot Camp winners Larry and Rene Bauer of Karon’s Frame Center about taking their pricing strategy to the next level.
VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses raising the average ticket price with owners Rene’ & Larry Bauer for the 2016 Tru Vue Retail Bootcamp.
VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses scorekeeping and average ticket with owners Rene’ & Larry Bauer for the 2016 Tru Vue Retail Bootcamp.
VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses discounting dilemmas with Imagine It Framed owners, Rene’ & Larry Bauer, for the 2016 Tru Vue Retail Bootcamp.
During his operational and financial consultation with Tru Vue® Retail Boot Camp winners’ Rene and Larry Bauer, Ken talked with them about a major factor in success for small businesses — controlling discounting. Maintain profitability of custom designs by limiting discounting and having confidence in your pricing.
VIDEO: In this pricing & profitability video series, framing industry expert Ken Baur discusses pricing strategies with Imagine It Framed owners, Rene’ & Larry Bauer, for the 2016 Tru Vue Retail Bootcamp.
This post is the first in a series inspired by the Tru Vue Retail Boot Camp. We begin with an overview of definitions of common financial Ken uses throughout the series.
VIDEO: Framing industry expert Ken Baur provided an operational consultation with Frame Works owner, Tom Perrine, for the 2015 Tru Vue Retail Bootcamp.