Matching Your Passions With Profits: First Steps To A Profitable Pricing Strategy
Pricing is most profitable when it is based on the operating expenses of a specific business. Learn two critical steps in a profitable pricing strategy.
Remembering a Fun Project
The Tru Vue Retail Makeover project involved many different aspects of Larry and Rene’ Bauer’s framing business in Port Angeles, WA. This project teaches us what can be done to help framing shops grow, and the Bauers were the perfect choice to meet the challenge. I am lucky to be involved in so many businesses and the lives of the people who run them.
Matching Passions With Profits: Pricing To Realize Your Long-Term Goals
Long-term fulfillment in a career means financial stability and fair compensation. It’s important to your personal financial goals to have an effective pricing strategy in place.
Matching Your Passions With Profits: Small Changes Make A Big Impact
Opportunities for increasing profitability begin with small changes. Huge increases to pricing or major efforts to draw more customers often are unnecessary. Learn how to use the correct design-driven pricing to create big results.
Matching Your Passions With Profits: Avoiding Discount Disasters
Discounting can become a disaster and is one of the biggest barriers to profitability. Learn how discounting affects your margins and and ways to avoid disastrous discounting results.
Matching Your Passion With Profits: Tracking Your Daily Average Ticket
The fastest way to a more profitable custom framing business is by increasing the average price of the projects being sold. The only way for you to reach a goal is to track and score what you are doing now.
Matching Your Passions With Profits: Is Your Pricing Where It Needs To Be?
Do you recognize yourself in our three shop examples? If you know your pricing is where it should be, you will be less prone to making changes during the sales process that negatively impact your profit margins.
2014 Retail Makeover: Matching Passions With Profits
VIDEO: Framing industry expert Ken Baur discusses pricing strategies and tactics with Fourth Corner Frames owner, Sheri Wright, for the 2014 Tru Vue Retail Makeover.
Matching Passions With Profits: Growing Average Ticket by Design
The absolute most effective way of making your profits grow is to increase average ticket. If you change your focus from making a sale to great design, your average ticket (and profit) will soar.