tru vue

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One of the biggest challenges facing custom frame shop owners is determining their pricing strategy. You want to strike the right balance with pricing so that you don’t discourage customers, but are also able to cover your operational expenses, material costs, and allow for remaining profit. Read this article to learn how to take your pricing to the next level.

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This post is the first in a series inspired by the Tru Vue Retail Boot Camp. We begin with an overview of definitions of common financial Ken uses throughout the series.