Pricing Your Time Video
In this video, Ken walks through how to charge for your custom framing labor and how to create your “shop charge” for labor-intensive projects.
Numbers That Matter: Planning for Financial Health in 2021
Ken Baur explains how the performance of your shop is dependent on a few basic numbers. Ken breaks down what those key numbers are on your Profit and Loss Statement, other important industry-specific numbers, and how to monitor them.
Exciting Announcement: New Informational Series!
Tru Vue will be sponsoring a series of KB Consulting videos in 2021, bringing insights into how you can improve your company sales and profits.
Strategies for Pricing Acrylic Glazing
Questions about how to price your acrylic in a competitive & profitable way? Ken & Tru Vue offer some guidance with this video.
Rule Of Three Pricing Strategy
Many shops have questions about pricing glass. Learn how to price your Tru Vue glass using the Rule of Three pricing strategy.
Matching Your Passions With Profits: First Steps To A Profitable Pricing Strategy
Pricing is most profitable when it is based on the operating expenses of a specific business. Learn two critical steps in a profitable pricing strategy.
Remembering a Fun Project
The Tru Vue Retail Makeover project involved many different aspects of Larry and Rene’ Bauer’s framing business in Port Angeles, WA. This project teaches us what can be done to help framing shops grow, and the Bauers were the perfect choice to meet the challenge. I am lucky to be involved in so many businesses and the lives of the people who run them.
Withholding Choices – Why It’s Bad For Your Business
Framers believe offering expensive framing options hurts the perception of their business, but withholding options creates resentment and undermines trust. Selling premium framing products is about offering informed choices, not trying to upsell.
Striking the Right Balance with Pricing
One of the biggest challenges facing custom frame shop owners is determining their pricing strategy. You want to strike the right balance with pricing so that you don’t discourage customers, but are also able to cover your operational expenses, material costs, and allow for remaining profit. Read this article to learn how to take your pricing to the next level.