Measuring performance of your website couldn’t be easier. Google Analytics is an incredible way to learn about the effectiveness of your website in attracting and engaging people interested in your service.
Having a blog offers your customers the opportunity to know more about you and your business without detracting from the client-first focus of your website. It's the personal side of the client-business relationship.
The science of marketing a business has seen unprecedented change over the past several years. Gone are the days of traditional advertising. The future of reaching customers will be centered around new media and new ways to communicate.
An effective e-marketing program builds stronger relationships because you’ll be focusing on the needs of your customers. Make sure your website features the right content, reflect current happenings, and are monitored for performance.
Put the focus of your website on your clients instead of your company and it will become interesting to those who visit your site. When your site begins to feature the stories about why your clients frame, your site becomes interesting and interaction begins.
An email marketing program can be effective but it must constantly evolve to engage your clients. It must be worth their while to open a message and read it. When it’s built correctly it consists of a group of contacts that WANT to hear your message.